Lauren, Fall 2016 Digital Marketing Intern (D.C. Office)

The past month at SiriusXM has been a whirlwind, in the best of ways. Since my last blog post, I have done so many more projects and feel as if I have fully emerged into the work of my department with the help of my mentor, Julie. Interviewing all of the employees in Marketing is probably my favorite long-term assignment. It has allowed me to meet nearly everyone in the office and hear about their background before arriving at SiriusXM. This definitely has made my experience here so much more enjoyable since I now have friendly faces to say hi to. One of my co-workers even bought me a cookie at lunch the other day which definitely made me feel as if I was already a part of the team.

Since the A/B test launch of the new home page, I have been able to sit in on meetings and hear about how the performance is going. One employee recently taught me how to use the CMS system and update all the information on the website from this platform alone. She later asked me to do some auditing for the new website to make sure all the data was feeding into Maxymizer correctly so that we can accurately track our customers.

One upcoming assignment that I am really excited to complete is rebuilding the modules and templates that make up the new home page. Using the CMS system, I am going to create the same layout that appears on the website using trial and error. Through this process, I will then construct a user-friendly “how to” instructional guide so future employees will be able to update these web pages easily and quickly. It’s really cool to think that my work here will actually be used in the future as well!

It’s crazy to think that my half-way point in the semester is coming up soon since it feels as if I just arrived last week. I look forward to continuing to learn from different employees how to use helpful tools like Adobe Analytics which I’m sure I will use in my future careers.  So far SiriusXM’s internship program has already taught me so much and given me invaluable job experience that I couldn’t have gotten from the classroom alone.

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