Lauren, Fall 2016 Digital Marketing Intern (D.C. Office)

The past month at SiriusXM has been a whirlwind, in the best of ways. Since my last blog post, I have done so many more projects and feel as if I have fully emerged into the work of my department with the help of my mentor, Julie. Interviewing all of the employees in Marketing is probably my favorite long-term assignment. It has allowed me to meet nearly everyone in the office and hear about their background before arriving at SiriusXM. This definitely has made my experience here so much more enjoyable since I now have friendly faces to say hi to. One of my co-workers even bought me a cookie at lunch the other day which definitely made me feel as if I was already a part of the team.

Since the A/B test launch of the new home page, I have been able to sit in on meetings and hear about how the performance is going. One employee recently taught me how to use the CMS system and update all the information on the website from this platform alone. She later asked me to do some auditing for the new website to make sure all the data was feeding into Maxymizer correctly so that we can accurately track our customers.

One upcoming assignment that I am really excited to complete is rebuilding the modules and templates that make up the new home page. Using the CMS system, I am going to create the same layout that appears on the website using trial and error. Through this process, I will then construct a user-friendly “how to” instructional guide so future employees will be able to update these web pages easily and quickly. It’s really cool to think that my work here will actually be used in the future as well!

It’s crazy to think that my half-way point in the semester is coming up soon since it feels as if I just arrived last week. I look forward to continuing to learn from different employees how to use helpful tools like Adobe Analytics which I’m sure I will use in my future careers.  So far SiriusXM’s internship program has already taught me so much and given me invaluable job experience that I couldn’t have gotten from the classroom alone.

Brendan, Fall 2016 Talk Programming Intern – Stand Up! with Pete Dominick

It feels like I’ve been working here at SiriusXM for so much longer than three weeks, as I’ve learned so much and experienced so many new things since starting my internship at Stand Up! with Pete Dominick. Just being able to walk into the studio every single day of the week is an experience in and of itself- it’s amazing to work in a building that is easily recognized all over the world. Additionally, as an aspiring media professional, I can’t get over the fact that I get to intern for such a distinguished and widely-known company like SiriusXM.

In terms of the show itself, I’m really enjoying learning new skills such as call screening, running the programming board, and even occasionally adding my own knowledge of politics to the show. The host and producer spends a lot of time focusing on current political news and events, which I’m thrilled to learn about each day (as a political science major). The show also has tons of very interesting guests, which have included people such as Lupita Nyong’o, Neil DeGrasse Tyson, and Maureen Dowd just in the time since I’ve started working on the show. Listening to Pete and such esteemed guests discuss the current issues that face America is something I look forward to every single day- not to mention the fact that it’s so exciting to get to meet these amazing people in person!

All in all, it’s been a pleasure to work with so many talented and thoughtful people over the past few weeks, and I can’t wait to learn and experience more over the next two months!

Michelle, Fall 2016 Ad Sales Intern


I have been at SiriusXM for almost a month now and my experience has been nothing but phenomenal thus far! Since my first day here everyone was welcoming and got me right up to speed with what was going on in our department. By my second week here I was able to sit in team meetings and give my insight on various projects that my mentors were working on. It is a great experience to be able to have my voice heard and just being able to feel like my input is being useful. I love that my role here does not limit me to just administrative work, but requires me to tap into my creative side and utilize my peers to create something that will go nation-wide. Currently, my mentor has me working on writing a few spot promos that will actually go on air! I thoroughly cannot wait to see what the next few weeks have left for me, but I am definitely continuing to absorb as much information and knowledge while I am here!

John, Fall 2016 Music Programming Intern

I was never more thrilled than when i got the call from SiriusXM that I was selected as a Fall intern. To work in NYC, the number one broadcasting market in the world, has been a dream for a very long time. Throw into that dream working for the biggest Radio station in the world, and you have the makings of a very happy me. I was as nervous as anyone could be on the first day. I was not accustomed to traveling into the city so everything on that first day was completely new. Upon arrival we (the interns) were greeted by the helpful and friendly security. Upon reaching the proper floor of the building, we all could see on each others faces how excited, thrilled , and apprehensive we were (the glow of the SiriusXM sign behind us listing off the names of the days guests and talents, added just a bit more weight to those emotions). After a short while we were shown to a board room where we introduced ourselves and were given an insight into what was expected of us and how things would work. Speaking for myself, this is where i settled down and felt wonderfully lucky to work for such an awesome company. Since that first day they have kept us busy and it feels like we learn something new at least 10 times in a single days worth of work. The only coffee I have gotten is my own and everyone has been courteous, patient, and kind. I look forward to the months ahead, and maybe if I am very lucky and with lots of hard work, beyond that. SiriusXM is no place you would ever want to leave once you have stepped foot inside.

Jasper, Fall 2016 Sports Programming Intern

When I first learned I was going to be interning at Sirius XM, I was incredibly excited and honored to have received such an opportunity. Three weeks into my internship, that excitement has only increased. Working with athletes like Brady Quinn, Maurice Jones-Drew and Brett Favre, who I so distinctly remember watching on television while I was growing up is truly a thrilling and almost surreal experience. But even more importantly, the people I work with are incredibly friendly, respectful and truly interested in helping me learn and grow as an intern.

When I first interviewed for this internship, I was told that SiriusXM interns are there to learn, not to fetch coffee and stand by a printer. I’ve found this to be overwhelmingly true. When I come in, I always feel like I’m being treated as a part of the team, and not a burden. Everyone, from my mentor, to the hosts of the programs and other SiriusXM employees are welcoming and inclusive. I love coming in to work, and I look forward to learning more and honing my skills over the next eleven weeks.

Daniel, Fall 2016 Finance Intern (D.C. Office)

My first 3 weeks at SiriusXM is completed, and I absolutely love it. The environment is friendly, my mentor is extremely helpful, and I am learning a large amount about corporate finance along with the responsibilities that accompany it.

Currently, I am helping the senior financial analyst with renewals and appraisals of contracts with our selected partners, which is pretty cool. I have never seen these types of contracts before, but being able to constructively take them apart one by one and find specific key words that are helpful feels really good.  I am also getting better with excel everyday, and being able to apply the skills I’m learning in my business classes is something I’ve never been able to do hands-on before.

As for the rest of the SiriusXM faculty, they could not be friendlier. There is this very nice security lady who goes out of her way to say hi to me everyday, and the cafeteria staff contain some of the nicest people I have ever met.  There is still much of the internship to go, so I am looking forward to getting to know more of these great people.

There is one incredible feeling that I can’t shake every time I walk into the office, and it is the fact that famous artists across several generations walked the halls of this facility at one point. Their signatures are everywhere, the recording studio looks like it came straight out of a movie, and the live talk shows are happening as soon as I walk in every single day. As a huge music fanatic, it has been a dream working at SiriusXM thus far.





Katherine, Fall 2016 Intern in Subscriber Retention Marketing

My first few weeks interning with SiriusXM in the Subscriber Retention Marketing department have already been filled with countless new experiences. I have already been given the opportunity to work closely with my mentor and other members of the Subscriber Retention Marketing team to learn about different strategies that are implemented to keep present subscribers, as well as different strategies that are implemented to regain past subscribers. By learning about these different strategies and why they are used, I have gained a great amount of insight about marketing and what a huge impact it is for a company.

In my first couple weeks I have also had the opportunity to learn about ESOs (exclusive subscriber opportunities). Furthermore, I have been able to work many of the ESO events that occur in the NYC office, such as the Town Hall events. By doing this I have been able to work closely with subscribers, learn more about how to work entertainment events, and watch interviews of many talented musicians and actors. The past few weeks as an intern with SiriusXM have already exceeded my expectations, so I can’t wait to see what the rest of the semester has in store.

Ciara, Fall 2016 Talk Programming Intern – SiriusXM Stars – Wake Up with Taylor

Being an intern is truly an indescribable experience. Having the chance to work with industry professionals is one of the most unique experiences of young students today. Being one of the lucky interns at SiriusXM has truly opened my eyes to the glamorous, exciting and realistic sides of the professional world. Devoting many hours of my academic week to come into the city to learn from SiriusXM professionals is one of the most life changing experiences I have ever had. Not only is everyone in the company caring and friendly, but also willing to teach me the skills required to become a qualified professional in radio. In the first few weeks, I have been immersed in dozens of educational experiences and I definitely cannot wait to see what the remaining eleven weeks has to offer.

Lauren, Fall 2016 Digital Marketing Intern (D.C. Office)

On my first full day of my internship, I was able to sit in on a two hour meeting listening about plans to redesign SiriusXM’s website. Using A/B testing for different home landing pages, our team was able to identify which layout produced the highest conversion rate over the past few months. This type of experience is something that I never thought I would receive coming in as an intern, let alone on my first day. We discussed different reasons for placing lifestyle versus content advertisements on the website and what would be the most effective for our potential consumers. It was so interesting to the see the process involved in making every decision and how our website is continuously evolving. The team concluded that further research was needed before launching its new pages, so I have been able to follow closely alongside this project to see its updates.

Since arriving, I have been welcomed whole-heartedly by everyone in the office and across departments. While I have only been here for two weeks, I feel as though it has been much longer. One of my semester-long projects is to interview members of the team so I can understand each moving piece of the puzzle to SiriusXM. This alone has helped me become closer to people in the office and have a better idea of what I want my professional career to look like one day. While my mentor is constantly teaching me new programs and skills, I feel as though everyone in the office who I have spoken with has served as a source of guidance.

Besides interviewing employees in the Marketing department, I have also done some research to help provide details and information that could potentially help with the future A/B testing. So far I have looked at competitors’ website architectures and how their sitemaps align with their company’s mission statements. Additionally, I have researched the type of advertisements used on competitor’s homepages in order to determine which strategy is most common and why.

Something really unique about this SiriusXM is how its internship program is geared towards growing and developing its interns. While the company wants us to produce high-quality, meaningful work, I can’t help but also notice how driven the program is to allow us to set our own goals and learn. I can’t wait to continue to understand further aspects of what ‘digital marketing’ truly means for SiriusXM and how I can personally help to make a difference.

Andre, Fall 2016 Intern for The Catholic Channel

It has been a few weeks since first stepping foot in the NYC Home base of SiriusXM, and I am still in disbelief that I get to intern here. After well over four years of being a listener and a fan, this internship is still a dream to me! What puts the cherry on top is that I get to be behind the scenes of “Seize The Day with Gus Lloyd” on The Catholic Channel (SXM 129), the one show that my folks and I listen and talk about all the time.

I am absorbing everything like a sponge and I am learning not only the new, high-tech devices used in studio, but also how to broadcast to a continental audience. There are two lessons that I picked up that I am extremely thankful for. The first is understanding the audience. From past experiences, I got to understand an audience from a local region- towns, cities- all with very similar mindsets and values. Now, I am talking to people on the phone daily across the United States and Canada. Though all who call have a religious inclination, their values are very different and that is what entertains me the most. The next lesson I learned so far is how to be a talk show host. From listening to Gus and how he delivers to how my mentor Scott identifies what makes good radio to getting tips by “Word to Life” host Father John Maria Devaney, I get to develop my style as a talk show host and be able to deliver much better material.

The last feeling I will share to you in this episode of my journal is star struck. Yes, I got to see many celebrities, some of even who I adore, but I am not only star struck for them. I am star struck because I see my hard work pay off in the airwaves. A rough, yet fun episode of “Seize the Day” ended with Gus Lloyd thanking me and giving me a shout-out. Boy, was I shocked! Later that day, a promo I was working on for well over a week got approved for airtime. What I did not expect was hearing it on the air in my car with my folks the same day.

Hard work pays off indeed. You just got to have fun with that work and live the dream!